Brand Awareness Study

 

A major Canadian coffee shop chain is trying to break into the U.S. Market. They assess the following variables twice on a random sample of coffee-drinking adults. The two measurements of each variable are conducted at different times by different interviewers asking somewhat different questions, in such a way that the errors of measurement may be assumed independent. The variables are

All variables were measured on a scale from 0 to 100 except purchase behaviour, which is in dollars. The data are available at http://www.utstat.utoronto.ca/~brunner/data/legal/timmy1.data.txt.